What is the Domain Name Association?

The Domain Name Association (“The DNA”) is a new non-profit global business association that represents the interests of the domain name industry. Its members are groups, businesses, and individuals involved in the provision, support, and sale of domain names. This includes such organisations as domain name registries, registrars, resellers, and registry service providers.

The Domain Name Association aims to play a key role in helping consumers, business, public-benefit organisations, and others understand the benefits and take advantage of the upcoming expansion of the Internet name space. It is the first-ever industry trade association to represent the interests of the domain name industry and will promote, advance, and support the common interests of the industry with regards to the provisioning, expanded adoption, and use of domain names.

The intent of the Domain Name Association is to build trust, exchange ideas, educate, and raise awareness of domain related issues.

We invite all stakeholders in the domain name industry to join the Domain Name Association to work together to support our shared objectives.

The mission of the Domain Name Association

Our Vision
A vibrant, robust, and trusted domain name system that fosters innovation, sustainable growth
and utilization.
Our Mission
Drive the development, use, and adoption of domain names as the essential part of an online

Our first priority is to educate Internet users around the world about the new generic top-level domains (gTLDs) that will be released through ICANN’s New gTLD Program. The Internet landscape is changing, and research shows that Internet users are unaware of these changes and may be confused by new gTLDs. We are working together to develop educational resources and campaigns to prepare users for these changes and support the success of these new top-level domains.

Who should get involved in this effort?

Any organization that is engaged in the business of distributing, selling, launching, or administering domain names is encouraged to participate. This includes new gTLD applicants, domain registry operators and service providers, and domain registrars and resellers.

Why should your organization get involved?

The Domain Name Association is the first industry trade group to represent the interests of the domain name industry. This is an opportunity for your organization to collaborate with your peers in the domain name industry to work together to promote and ensure success through a period of major change. Learn more about the value of membership.

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